Grooming Advice

How To Apply Your Cologne

how to apply mens cologne

This might sound overly simple for some men. But how and where you apply your cologne can help the scent last longer during the day. Smelling like you bathe in your cologne is not a gentlemanly trait and should be avoided. Being a gentleman is about subtlety in how you behave and how you present yourself.

Men have some key pulse areas on their bodies that when applied here, will allow the cologne to form a partnership with your own natural scent to create a smell individual to you.

Neck/Top Of The Chest – This is the most common pulse point for men and rightly so. This area has lots of manly pheromones to mix with the cologne.

Behind The Ears – This area only needs a small dab behind each ear. Imagine a dimly lit cocktail bar and your lady companion leaning into whisper in your ear. Here is when you want her to get a faint whiff of your best cologne. Remember subtlety is the key.

Wrists – We have all fallen foul of this common grooming mistake. Men apply some cologne here, then rub their wrists together. Error! Rubbing your wrists together will break up the molecules in the cologne, meaning the scent will fade much quicker.

If you are man who has typically oily skin then be aware that scents tend to linger longer with this skin type. Not a bad thing, just bear it in mind when applying, that less is more.

When To Apply Cologne

In order for the cologne to be better absorbed by your skin, it needs the skins pores to be open. Men should know from previous articles that the best way to open up those pores is with hot water. So it makes sense that after your hot shower in the morning when your skin is dry, would be the optimum time to apply your cologne.

Note: A strong smelling shower gel or body wash is only going to mask the scent of your cologne. So choose a fragrance free or lightly scented option.

See our pick of 5 Best Men’s Fragrances for Spring 2016


Sam Brady is a menswear expert, having worked in or around the field for the past 14 years. He has built up a keen eye for detail when it comes to the production of clothing, and is happy showcasing the craftsmanship of Savile Row and Jermyn St. But he understands the need for an interchangeable modern man’s wardrobe that mixes high street and luxury clothing.

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