What Does Sprezzatura Mean

men at pitti uomo with sprezzatura

A word thrown around the men’s fashion world, what exactly does sprezzatura mean?

I first saw this word being used when describing the men attending the Pitti Uomo trade show in Florence. With the increase in street style photography the ‘peacocks’ were out in force. The fashion writers needed innovative ways to describe this effortless Italian flair we were witnessing. Time after time they referred back to sprezzatura.

Defined during the Renaissance period the term was popularised in Castiglione’s Book of the Courtier. In the book it states that it was a necessary trait for a perfect Courtier. Simply put, sprezzatura means doing something extremely well whilst showing little effort.

Like Hardy Amies famously said “A man should look as if he’s bought his clothes with intelligence, put them on with care and then forgotten all about them.”


Sam Brady is a menswear expert, having worked in or around the field for the past 14 years. He has built up a keen eye for detail when it comes to the production of clothing, and is happy showcasing the craftsmanship of Savile Row and Jermyn St. But he understands the need for an interchangeable modern man’s wardrobe that mixes high street and luxury clothing.

Related Articles

  • gentleman helping woman put on coat

    How To Impress On A Date

    This Valentine’s Day you have managed to wrangle a date with the lady you have been fawning over for months. Or maybe you want to rekindle the romance in your...
  • white wine being poured into a glass

    Picking The Right Wine On A Date

    So the date is going well, you have been chivalrous and cordial, opening doors and complimenting on how lovely she looks. But now you sit opposite her with a wine...
  • cartoon of a party

    How To Small Talk

     Small talk is a weapon every gentleman should have in his arsenal. Whether in a personal or business environment, mastering small talk can avoid awkward silences, help you build contacts,...

Leave a Comment

Follow AGR

Recent Men’s Articles