A word thrown around the men’s fashion world, what exactly does sprezzatura mean?
I first saw this word being used when describing the men attending the Pitti Uomo trade show in Florence. With the increase in street style photography the ‘peacocks’ were out in force. The fashion writers needed innovative ways to describe this effortless Italian flair we were witnessing. Time after time they referred back to sprezzatura.
Defined during the Renaissance period the term was popularised in Castiglione’s Book of the Courtier. In the book it states that it was a necessary trait for a perfect Courtier. Simply put, sprezzatura means doing something extremely well whilst showing little effort.
Like Hardy Amies famously said “A man should look as if he’s bought his clothes with intelligence, put them on with care and then forgotten all about them.”
Sam Brady is a menswear expert, having worked in or around the field for the past 14 years. He has built up a keen eye for detail when it comes to the production of clothing, and is happy showcasing the craftsmanship of Savile Row and Jermyn St. But he understands the need for an interchangeable modern man’s wardrobe that mixes high street and luxury clothing.