Formal Wear

What Is Savile Row

the savile row road sign

One of the most famous streets in London, Savile Row has long been lauded as the highest standard in men’s bespoke tailoring. Tailors first started moving into the area near Regent Street in the late 18th century, with the likes of Henry Poole one of the first to arrive.

Having dressed royalty, Hollywood stars and politicians over its history. Savile Row attracts customers looking to have their suits crafted by the finest tailors using the highest quality fabrics. Tailors along the road have been attributed with creating key items in a man’s wardrobe. Henry Poole for example created the men’s tuxedo/dinner jacket.

As tailors arrived they needed more natural light something the imposing buildings didn’t give. Bigger windows were put in and these have now slowly been replaced by larger shop frontage at certain points along the road. The frontages have changed over time but if you look at number 14 (now the headquarters for the owners of Kilgour and Hardy Amies) you get a feel for how the street would have originally looked.

Although it might be famed for men’s tailoring the office for the Beatle’s office was also at number 3 for a while, with the roof the location for the band playing live together for the last time.

Since the 1970’s, starting with tailors like Nutters of Savile Row new houses have looked to shake of the previous stuffy and old-money stigma associated with the road. This has led on to Patrick Grant for example reviving Norton & Son’s and its sister ready-to-wear brand E.Tautz. Whilst Ozwald Boateng, Spencer Hart and Richard James deliver modern suiting within the Row’s heritage surrounding. This has all been positive for Savile Row as its heritage has also threatened its survival at times.

Over recent years, new contemporary brands such as Abercrombie and Evisu have set up shop on the row. For me as somewhat of a nostalgic rose-tinted kind of guy this has started to spoil the road.

Sam Brady is a menswear expert, having worked in or around the field for the past 14 years. He has built up a keen eye for detail when it comes to the production of clothing, and is happy showcasing the craftsmanship of Savile Row and Jermyn St. But he understands the need for an interchangeable modern man’s wardrobe that mixes high street and luxury clothing.

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