The Rise of Online Personal Shopping Services


Right before I start, I had the idea for this post before Enclothed featured on Dragons Den here in the UK last week. The show has brought these services to the forefront and I’m sure Enclothed will have a lot of success on the back of their investment and their brand exposure. But I have been aware of these personal shopping services for awhile now especially after Nordstrom in the US bought Trunk Club.


A Brief History of James Smith & Sons

james smith

Located at the end of New Oxford Street this store had always been somewhat of a conundrum to me. I have traveled past it hundreds of times on the bus heading to work, normally in a state of dreary eyed comatose. I would get captivated by its historic facade that looks straight out of a film set.

While the surrounding buildings become encased in glass and steel, James Smith & Sons remains largely untouched with enamel signage proclaiming its established year of 1830. And upon reading my new purchase ‘Perfect Gentleman’ by James Sherwood I got to learn more about the shops history.


How Do You Solve A Problem Like London Collections: Men?

london collections front row

London Collections: Men has done some fantastic work in moving London to the forefront of men’s fashion. When it was established, LC:M gave a platform to London based brands and designers to show the world what they can offer. With the growing success of the bi-yearly showcase the heads of international brands were turning and one by one they have been queuing up to get involved. For example Tiger of Sweden had ever only shown in their homeland before deciding to join the LC:M lineup. It is fast becoming the envy of the fashion world.


Made to Measure vs Bespoke Tailoring

savile row cutting

I have seen a lot of brands and department stores releasing made to measure services over the last year and it got me thinking whether men know the difference between this and bespoke tailoring. As a massive advocate for English heritage and the businesses of Savile Row in particular I thought it important for education on the matter.


A man’s best friend…long johns

vintage long john

Image from


When I talk about owning a pair of long johns a wry smile always comes across peoples face, and I have no idea why! My long johns are fantastic this time of year and I wouldn’t be without them. For most I think it is a case of not ever having tried them before and therefore they don’t know what they are missing. These aren’t a fashion statement to be worn on their own, they are a piece of underwear to keep you warm and may result in you not having to purchase lots of new winter pieces.


Log Cabin Inspiration

flannel shirt

River Island Mens Dark brown belt

Theory Bastia H Knit Beanie, Black

Thomas Mason®for J.Crew flannel shirt in engine red plaid

Rag & Bone Standard Issue Fit 3 Tonal Selvedge Jeans

Red Wing® for J.Crew Iron Ranger boots

I have taken inspiration for this outfit from log cabins located amongst fern trees or snowy peaks, not the shed at the bottom of the garden where your dad keeps his dirty mags. I can imagine lounging around in front of a roaring fire with a nice glass of whiskey.

Style Tip : For full on lumberjack team with a cotton roll neck worn under the shirt and axe upon your shoulder to keep the winter chill and bears out respectively.

Cold Head? – The Search for the Right Winter Hat


It is starting to frustrate me that I can’t seem to find a winter hat that suits me. Maybe with my advancing years and decreasing hairline it has made the necessity for keeping my head warm ever more important. The missus seems to pull off her new beanie with effortless style whilst I go through the familiar scenario of marching through a menswear store to the accessories department and within 12 seconds have realised that nothing looks good on me.

And then there is the added humiliation with the accessories department conveniently located close to the till point so that every customer with time on their hands as they wait to pay can entertain themselves as I speed date with the hat offering.


Outfit of the Day: Double Denim

Denim Outfit
NIXON Americana Brown Belt

MENLOOK LABEL Brown Suede Chelsea Boots

Jil Sander Cotton-Blend Jersey Crew Neck T-Shirt

Rag & bone Slim-Fit 2 Washed-Denim Jeans

Levi’s Made & Crafted Pocket Chambray Shirt

When people think of denim they picture more 1970’s images (a recurring theme, I’m really starting to hate that decade!) encapsulating big mustaches and aviator glasses. But it hasn’t always been about the generic blue offerings, men can experiment with complimenting colours as well. Today I’m wearing a chambray blue shirt with grey jeans. To complete the look, team your belt and boots and in this instance I have gone for a dark brown but equally a black combination would suit.