Sustainability is a word thrown about a lot in the menswear industry. Typically it is superseded by a large fashion brand looking to minimise the impact they are currently having on the environment. There is though a growing number of brands that are leading the way in producing sustainable menswear. Not as a PR stunt, but through a genuine passion for crafting great men’s clothing and accessories that minimises the impact fashion has on our planet.
Making a real difference to the fashion industry starts with ourselves. By putting a greater value on the clothing we buy will ensure we are purchasing smarter. That means not buying for just a single occasion. But by building an interchangeable wardrobe promoting well-made garments manufactured from fabrics that have longevity.
Throughout this site, we try and give a voice to new menswear brands producing these kinds of items. We believe that trends are temporary, style is permanent. By helping our readers to understand the construction of elevated pieces and how to style them, we can lead them towards buying less often, but better quality.
This sustainable method of production and promotion of considered purchasing is evident through the brands in our list. Through initiatives like avoiding unnecessary discounts on Black Friday or by investing profits back into environmental causes, they are making a difference.
You might just discover your new favourite menswear brand.
Form & Thread
Paying special attention to everything from their fabrics and factories to the bio-degradable and recyclable packaging they deliver in. This is a modern, sustainable brand top to bottom.
By defying seasonal trends they have crafted an Essentials range. A collection that bucks the trend of the formal fashion calendar and allows Form & Thread to take a considered approach to every piece
Their factory partners in Portugal align with their passion for outstanding quality menswear without compromising their workers and Form & Thread are transparent on all costs. That way you know exactly what you are paying for and how they remove the typical industry markups.
Community Clothing is a social enterprise founded by Patrick Grant, best known for presenting The Great British Sewing Bee. But, before this Patrick had a strong pedigree from turning around the failing fortunes of Savile Row tailor Norton & Sons while reviving another brand, E Tautz.
This enterprise is about providing employment and pathways to employment in areas decimated by the decline of British textile manufacturing. By partnering with factories in six deprived areas they fill capacity through quieter periods creating a virtuous circle of rising volumes, rising efficiency and rising employment.
For the consumer, you get affordable menswear from a brand obsessed with excellent fit, function, material and make. The products are iterations not redesigns of classic daily pieces made through a local supply chain. What’s not to like.
This is a British menswear brand, born from the repurposing of unwanted fabrics, hence the name. Originally it was using excess material from Savile Row and Jermyn Street shirtmakers to craft underwear.
The brand has grown from a market stall to multiple stores and now sells a range of wardrobe staples. Remaining true to their original concept the collections include Italian designer surplus cord within their suiting and surplus cashmere is woven for winter knits.
Finisterre creates functional and sustainable brands for those that share a love of the sea. The brand was founded by surfers, for surfers.
Since they launched back in 2003 the customer base and product range have expanded. But, they remain true to that original ethos of crafting innovative products that are built to last.
Operating from a clifftop workshop in St Agnes, this is a British brand doing great things.
Having spent 15 years designing for other brands, the team behind Uniform Standard launched in 2018 from their East London studio. Since launch, they have been committed to a sustainable approach to product development, which includes using European recycled components to enhance their designs.
The recycled materials used in the outsoles, footbeds and insoles are partnered with premium Italian leather for a holistic, sustainable trainer. Delivered in plastic-free packaging they even lessen environmental impact by working with DHL to create a carbon-neutral delivery footprint.
With multiple designs to choose from, these men’s trainers are durable and well-made. If cared for post-purchase, these will be robust enough to last year after year.
Founded by a band of surfers and climbers, they relied heavily on their clothing to be as durable and functional as possible. This idealogy is a core focus of the brand they created. Prioritising durability means consuming less energy, wasting less water and creating less landfill. So, everything Patagonia makes is 100% guaranteed and they will repair, replace or refund anything that is not up to their high standard.
Patagonia knows everything they make impacts the planet. That’s why they have built robust environmental and animal welfare programs as well as being fully transparent regarding their supply chain. That ensures you know where and how the products you buy are made and skilled workers are manufacturing within safe, fair, legal and humane working conditions
An innovative menswear brand, WAHTS merges luxury menswear with contemporary sportswear. The result is comfortable men’s fashion that is interchangeable no matter the occasion.
The brand sources the highest quality fabrics and manufacturers in limited productions to minimise their impact on the environment. Using expert partners in Portugal they require the Oeko-Tex®
Standard 100 certification from all our their suppliers and production partners.
The American brand, Everlane is built on three pillars – exceptional quality, ethical factories and radical transparency.
They source the finest materials and partner with the most ethical factories across the world to create every product. Every factory is audited to ensure they meet exacting standards with a score of 90 out of 100 needed before any working agreement is reached.
Steering away from trends, the brand manufacturers timeless pieces that they want you to wear for years to come. But, the concept only works thanks to skilled workers using premium fabrics like their Grade A cashmere.
One of the first to show the full cost of every product including production and transport, Everlane has pioneered a transparent customer/brand relationship. You see the real price without paying the typical high markups.
Within the fashion industry, garments have lost their value, or at least this is what Asket believe. They see people buying more and wearing less, resulting in wasted clothing ended up on landfills or in incinerators.
Asket wants to end this perpetual cycle of clothing consumerism. They create clothing, not for seasons but forever. In the pursuit for less, their clothing is expertly manufactured from the best materials to generate value from them.
Another key component is the removal of standard sizing. The brand understands everyone is built differently so requires a better fit and let’s be honest, if your clothing fits better you are more likely to wear it and more frequently.
Timeless, sustainable and fairly priced, Armed Angels don’t chase trends, they focus on modern, contemporary collections.
The brand only uses sustainable & regenerative materials such as organic cotton, organic linen, organic wool, recycled cotton, LENZING™ ECOVERO™ and TENCEL™ Lyocell. The result is they have been GOTS certified since 2011.
Armed Angels take on the responsibility to make sure that all of their workes are working in fair conditions. They work with organisations like Fairtrade or Fair Wear Foundation to help implement those high standards.
To them, fairness is never out of fashion.
A premium clothing destination for men, Wax London has sustainability at its core. We thoroughly applaud their focus on getting their pieces manufactured on their home turf of London.
They keep a close eye on all aspects of production for every item they sell. That means sustainably produced fabrics, adapted using natural dyes and manufactured as close to home as possible.
Wax London goes further, looking at everything from the energy used in transporting goods to water management during production to ensure it is as environmentally efficient as possible. Then even creatively upcycle leftover material to minimise anything ending up on landfill.
It has been hard to miss the distinctive Veja ‘V’ popping up on the feet of stylish men and women over the past few years. Focusing on an iconic item like a trainer was no mistake. The trainer is a symbol of mass-production and the challenges of globalisation. We have all become aware of the poor working conditions of those making some of the worlds most popular sporting sneakers.
For the two founders, it all started with a visit to manufacturing factories while working for a non-profit charity and the appalling conditions they witnessed. By creating a transparent production model they set about designing footwear using the most ecological materials and involving ethical suppliers. The slightly higher price point of their trainers is a result of using the best materials while paying a fair wage to the workers.
Private White VC
In the past, Manchester was a thriving hub of clothing manufacturing in the UK. Over time that has almost disappeared with dramatic effects to livelihoods and communities. Private White VC want to do what they can to revive that industry in their hometown.
Named after Private Jack White, who won the V.C. (Victoria Cross) in World War 1, the company since 2007 is now back in the hands of his family.
The company does not outsource any part of their clothing production, designing and manufacturing everything in-house, reducing their carbon footprint.
95% of all this brand’s pieces are crafted in their European ateliers and every atelier is regularly audited to make sure their respect the ethics and standards of the Octobre Editions company.
For Octobre Editions it is about creating a Parisian-inspired wardrobe, composed of pieces that can be revisited season after season
They follow a lean production model which reduces any potentially wasted overstock and the ability to offer fair accessible prices all year round.
If you shop with them on the 21st of every month, they give 10% of profits to projects that provide access to education, culture & equal opportunities to children around the world.
For a company that has been making clothing and accessories in England since 1796, they have seen their fair share of fashions come and go. Although they understand that by being a producer of clothing they cannot truly call themselves sustainable, they work hard to reduce their impact on the environment.
Peregrine aims to use the best, sustainable materials to manufacture its products in England using heritage techniques. This, alongside their direct to consumer model and long-lasting design process, enables them to be as sustainable as possible.
Foret Studios wants you to go offline and enjoy your surroundings. The Danish friends behind the brand were inspired by their childhood adventures and wanted to provide slow goods for that whimsical journey.
The brand thinks about the impact it has on the environment and what they can do to preserve the planet for future generations. They are working towards being 100% sustainable, using GOTS certified cotton and partnering with factories in Portugal to manufacture long-lasting clothing.
Offering advice on the care of products can also make sure that items aren’t prematurely damaged. Foret recommends washing all their pieces at 30 Celcius and repairing any damages or passing on any clothing you know longer want.
Far Afield are a contemporary menswear brand inspired by global travel to create collections that marry the unique with expert craftsmanship.
Started by two brothers, they regularly visit their factories to ensure that their high standards of ethical production are being met. The team also runs a fine-tooth comb over the materials any factory is using. For example, their purchasing policy on new woven and jersey fabrics is Organic (GOTS) or Better Cotton Initiative (BCI) accredited cotton only.
The brand hopes to be fully recyclable or non-plastic by the end of 2020 which will mean everything from packaging to collar straighteners won’t be plastic. A positive outcome for the planet.
The products from this brand are made with the principles of considered design, relentless quality, honest value, and positive impact.
Kotn, creates quality essential items ethically made from sustainable materials. But, they go further, knowing that fair labour prices can help build thriving communities. They have helped to fund several different social impact projects, including building schools and providing resources to smallholder farms in impoverished communities.
Nau is the first sustainable performance wear brand. Before, men had to choose eco-friendly or high-tech, but now they can have both.
Originally they started by making coats using 100% recycled down. Now the brand has developed its own textile treatments and applied it to a honed list of just 10 sustainable materials for everything they make.
Nau is not only focused on sustainable production, they design with this mindset as well. It means manufacturing through a combination of timeless style with high-performance to create pieces that will last years.
For Komodo, being sustainable is not a new-fad driven by the fashion industry. They have been committed to making eco-friendly clothing since 1988. A lifetime in fashion years, it has enabled them to spend years innovating, creating fabrics such as green PU coating and recycled PET, from plastic bottles.
A large percentage of their products are vegan and all are cruelty-free. Their overall goal is to minimise the impact that clothing production has on the environment. Within their use of natural materials, you will find familiar options like linen, wool and organic cotton. Though, they go even further than other brands with a range that includes Tencel and Rayon (made from tree cellulose), Hemp and even Bamboo.
Another company that embraces a direct to consumer model, Artknit only works with manufacturers in Italy to reduce their carbon footprint.
The design of products shouldn’t be restricted by focusing on sustainability. By removing seasonality, locally sourcing materials and being committed to zero waste, they produce a seasonless collection of elevated pieces.
Artknit is uncompromising when it comes to the quality of their products. They have removed middlemen and multi-brand stores to reinvest potential cost-savings into using better materials and manufacturers. With their expert craftsmanship tasked with only using natural fibres, these are products that will not let you down, year after year.
Nudie Jeans is built on an idea composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit. They want their 100% organic denim in its raw state to become like a well-worn skin whoever owns them.
93.8% of all the fibres used in their garments are cotton and they only work with organic, fairtrade or recycled cotton. Also, by not treating their denim, they are removing the use of harmful chemicals during the manufacturing process.
The brand has won numerous sustainability awards over the years and even removed leather from its logo back patches to create vegan denim jeans.
In 2015, professional surfer Kelly Slater and creative director John Moore set out to change the clothing industry. They aimed to make great clothes with a radical commitment to sustainability. The result was Outerknown.
90% of the fibres they source are organic, recycled, or regenerated and through Fair Trade USA they invest in livelihoods of over 5k workers.
They are so sure of the quality of their products that they guarantee their jeans for life. The brand will repair, replace, or recycle any pair to keep them out of the landfill.
Ecoalf is the first fashion brand in Spain to become a member of B-Corp, a corporation set up to redefine success in business and build a more inclusive and sustainable economy. B-Corp only works with businesses that meet the highest standards of verified social and environmental performance.
The brand believes everything they do should be evaluated to do less harm to the planet and local communities. This means sustainable materials, quality craftsmanship and timeless design.
By using materials like recycled PET (polyester) they are helping to reduce water consumption by 20%, energy consumption by 50% and CO2 emissions by 60%. Ecoalf has also launched a foundation to help remove marine debris from the bottom of the oceans the world over. Materials gathered are sorted, recycled and reused within the brand’s products if possible.
Following a mantra of ‘Nature is our Future’, German brand Aeance creates style-conscious performance apparel ideal for city or country living.
The performance technology of their pieces is combined with atemporal design and a sustainable supply chain. It is understated luxury, with a less but better aesthetic.
Aeance source their fabrics from Switzerland, Germany, Italy, Japan and New Zealand. All comply with the strictest eco-standards such as bluesign®, OEKO-TEX®, GRS (Global Recycle Standard) and ZQ Merino.
They encourage you to only buy what you need and be part of a positive change in fashion consumerism.
This is a brand that loves colour and they combine this with simple, timeless design to create their menswear pieces. All garments are regionally made in Portugal to reduce their carbon footprint while everything is manufactured from 100% organic cotton.
To craft the perfect fit for their items, Colorful Standard spend hours testing and reviewing customer feedback. This along with all garments being pre-washed (to prevent shrinkage) means customers receive products that fit them better and will withstand the rigours of use/washing. Clothing that lasts longer ensures less landfill waste.
Ultimately, the brand’s goal is for its customers to buy less but buy better. To them, colour has no season.
Sheep Inc is creating products for a new fashion future. Designed for life, their pieces are traceable, with uncompromised origins. They see the traditional model of fashion flawed with their clothing becoming part of the solution, not part of the problem.
Considering the impact fashion has on the planet, it is refreshing to come across Sheep Inc, a brand that is carbon negative. They became this through their supply partners naturally offsetting more than they produce coupled with the use of renewable energy throughout manufacturing.
Every super-soft jumper bought from Sheep Inc comes with its own sheep. No, not a physical one sent in the post but adoption of one from the same New Zealand farm your sweater’s wool came from
Riley Studio creates a wardrobe of gender-neutral pieces through carefully considered design. With a sustainable approach, the items are produced from waste materials and natural fabrics.
By utilising the extensive research and development they source the most innovative and sustainable materials available. The design process then incorporates these materials through simplicity and versatility. The outcome is sustainable, timeless garments.
Everything is only produced in limited runs allowing them to keep control of inventory and not overproduce. The brand will also offer a lifetime guarantee, should your product need repair.
The White T-Shirt Company
Like a lot of companies, this brand was born from the frustrations of the founder. They couldn’t find a great fitting white t-shirt so set about creating their own.
From its inception in 2004, the brand has been passionate about using only the finest, ethically sourced cotton available to make its t-shirts. So much so, that the entire brand took a hiatus when their supplier stopped producing. Only restarting operations once a suitable replacement could be found.
The durable quality of their t-shirts alongside the superior fit means they are built to withstand the rigours of daily life and let’s face it, who doesn’t want a great white t-shirt in their wardrobe.
Knowledge Cotton Apparel
Built on three founding principles – knowledge, action and respect. Knowledge Cotton Apparel was founded in 2008 to offer a sustainable alternative for men. Back then, sustainable was not a word on everybody’s lips and the brand suffered acceptance in the market and their own self-confidence.
Fast forward to present day and the brand is constantly on the lookout for innovations to minimise their impact on the environment. Sustainability is part of their DNA and they continue to try and change conventions of the textile industry.
Knowledge believes in sharing a common responsibility for the future of our planet. Inspired by their Nordic roots they have created a truly sustainable fashion brand.